Swimsuit by adidas, Performance design, Scoop neck, Branded design, That 3-Stripe life, Cross back, Brief-cut leg, Part of the Eco Edit, Cos caring for the planet is cool. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.