Dress by adidas, Witness the fitness, Spread collar, Contrast trim, adidas logo detail, Stretch waist, In-built shorts lining, Regular cut - fits you just right. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.