Trainers by adidas, Nothing beats a fresh pair, Lace-up fastening, Padded for comfort, Colour-block design, Boost heel panel for extra comfort, Point of Deflection Bridge to underneath, It adds stability while allowing the foot to flex naturally, Moulded tread. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.