Trainers by adidas, They've already got your attention, Lace-up fastening, Sock-like construction hugs the foot, Pull tab, Boost HD midsole for a responsive and stable feel, Continental Rubber outsole for extraordinary traction in wet and dry conditions. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.