Trainers by adidas, Nothing beats a fresh pair of trainers, Lace-up fastening, Branded tongue and cuff, Padded for comfort, adidas branding, That 3-Stripe life, Chunky sole, Moulded tread. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.