Trainers by adidas, Sweet looks from the ground up, Reflective lace-up fastening, Boost cushioning absorbs impact, Padded tongue and cuff, OrthoLite sockliner for comfort, Signature 3-Stripes webbing, TPU heel cap for extra support, Durable rubber outsole, Moulded tread. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.