Socks pack by adidas, Pack of three, Because the lost-sock struggle is real, Fitted cuffs, Branded design, Low cut, Sits below trainer cuffs. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.