Jeans by ADD, You can never have too many, Mid-blue wash, Regular rise, Zip fly, Contrast side stripe, Two colours are better than one, Wide-cut leg, Relaxed fit. Taking humble wardrobe staples and turning them on their head, emerging label ADD reinvents classic styles like shirts, blazers and trousers. Think oversized cuts and deconstructed fits, paired with bold patterns and the occasional graphic print.